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Shark Tank has proven to be a TV show success and has been a hit in several countries around the world. In it, entrepreneurs from different fields of human endeavour seek to pitch a business idea they have to a room filled with investors, called the ‘sharks’. These sharks are made up of successful business affluents, who have created empires in multiple industries from tech to fashion. The most shared parameter upon which the sharks decide to invest or not in a business is the chances of such a business to rake in money. In recent years, there has been a trend – what one could term a ketogenic invest ment – in fishes in the shark room investing in businesses who innovate ketogenic diet, also called keto diet.

Understanding the Keto Market

It is now common to visit a restaurant or café and see ketogenic options, as the keto diet (a low-carb, high-fat diet) has surged in popularity over just a few years, partly due to its potential health benefits, such as weight loss and improved energy. This is thanks in part to a small group of entrepreneurs cashing in on a growing lifestyle trend.

The appeal, of course, is two-fold – for sharks: there is literally billions of dollars to be made in products and services related to keto … This isn’t some fad; this is a lifestyle for people.

Plus, it’s a relatively open market for entrepreneurs. Keto is an industry that hasn’t yet been discovered by go-getters – and now is the time to go-get. Sharks who get in on a keto venture now will be first in line (and ahead) as the ketolytics competitions explode with more keto products and services than ever.

Keys to Success in the Keto Industry

Besides having a good idea, however, someone hoping to build a successful keto business also needs to know their market and their potential customers. Sharks say they see value in the keto diet, and want entrepreneurs who are keto-informed and can create products keto followers will embrace. That includes ingredients, which should be high-quality and inherently keto.

Furthermore, sharks appreciate companies that know who their target audience is and how to aggressively market to them. Because of the advancement of social media and digital marketing, competing in the keto space requires savvy entrepreneurs who can position their products and services in the right place at the right time amid the giant sea of keto feeders online. By showcasing their online engagement with customers, on Instagram, Facebook and other social media channels, a marketer can make a shark feel empowered and confident that their product or service will resonate with their target market.

In addition, the sharks look for scalability. The top keto ventures are able to grow their reach, product line and market. Keto entrepreneurs who offer a scalability plan stand a better chance of walking away with a deal.

Lessons from Shark Tank

The most valuable lessons for learning to make it in the keto space can be gleaned by watching Shark Tank. For instance, anyone aspiring to launch a keto business could benefit from watching the pitches of keto entrepreneurs who have brought their business ideas to the sharks and successfully convinced them to invest. Keto entrepreneurs have pitched a range of products to the sharks on Shark Tank, from keto juices to collagen supplements, to keto-friendly condiments, to keto cakes sold in stores nationwide. These businesses have scaled up to become multi-million businesses, and their appearances on the show give viewers valuable insights into how they’ve managed to achieve success.

In short, sharks made the investment because they felt the keto ventures showed potential for growth and profitability, with their owners on board to meet that potential. By paying attention to the market, latching onto a community in need, and having a clear plan for the future, the entrepreneurs were able to get the sharks on board for a long, lucrative venture (pun not intended) in the incredibly competitive keto business environment.

Summary and FAQ

With this final reminder on keto (which, needless to say, is an emerging entrepreneurial endeavour), the sharks and aspiring entrepreneurs are excited to get a taste of the enduring charm of the keto market. Through having a good understanding of the keto community and seeking high-quality keto products while advising firms accordingly on their growth potential, entrepreneurs can persuade the sharks to invest and thrive in the keto business. Hopefully, you have now found your keto groove! We know there are still a lot of lingering questions out there, so we have created a list of 38 questions and answers that might help address your lingering inquiries.

Q: What are some key factors that sharks consider when evaluating keto ventures?

A: Sharks look for entrepreneurs who are market experts, have the best product, are values-based in their marketing, and have a business model that they can scale.

Q: How can entrepreneurs stand out in the competitive keto market?

A: You should stand out as an entrepreneur because you have a unique product or service, you tend to be innovative, your company does a good job of keeping its brand alive online (a website and Twitter/Facebook accounts are a must) and because you interact with customers and other small business owners on forums, talkbacks and social networking sites. People should see your business as a viable business model – what is your business plan moving forward?

Q: What should would-be ketopreneurs take away from Shark Tank?

A: Aspiring entrepreneurs can put market observations about how to make money in the keto arena to the test. Keto entrepreneurs often pitch great ideas on Shark Tank, which gives entrepreneurs insights into how to build a keto business, scale it, and get investments.

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Can you build muscle and lose fat at the same time? Or do you have to lose muscle mass during weight loss? You can actually preserve or even gain muscle mass when you are on a diet and how you do it with working out, the right nutrition and keeping your calories in check is what we are addressing in this video. For a bit of scientific background, have a look at these studies: Krotkiewski M, Sjöström L, Björntorp P et al. Adipose tissue cellularity in relation to prognosis for weight reduction. Int J Obes. 1977;1(4):395-416. http://www.ncbi.nlm.nih.gov/pubmed/617116 Geliebter A, Maher MM, Gerace L et al. Effects of strength or aerobic training on body composition, resting metabolic rate, and peak oxygen consumption in obese dieting subjects. Am J Clin Nutr. 1997 Sep;66(3):557-63. http://www.ajcn.org/content/66/3/557.abstract Ballor Dl, Katch VL et al. Resistance weight training during caloric restriction enhances lean body weight maintenance. Am J Clin Nutr. 1988 Jan;47(1):19-25. http://www.ajcn.org/content/47/1/19.full.pdf Follow me on my blog: http://evilcyber.com Me and Freddie say thanks for watching and visiting!

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I've been using the medical ketogenic diet to treat my schizoaffective disorder for about 3.5 months now, and have been a little surprised at how controversial this has been. In this video, I respond to and chat about some of the concerns or criticisms that have come about from you, our audience, about this medical keto approach to treating mental illness. Timestamps: 00:00 Introduction 01:16 Too expensive 04:25 Risk of triggering eating disorder behaviours and over focus on weight and physical appearance 08:59 "My meds are working just fine, why would I try this?" 12:04 This is just the placebo effect 13:08 It's not just keto causing this improvement 13:31 Rises in cholesterol being dangerous 14:44 We're being irresponsible 16:04 Not enough scientific or empirical evidence 17:27 We're not creating mental health content anymore, and alienating our audience 19:24 The ultimate goal 20:22 *An important insight* - fear of giving up autonomy and loss aversion 26:12 Feeling the best I ever have 27:35 Thank you for this conversation NEWLY PUBLISHED STUDY: 'Ketogenic Diet Intervention on Metabolic and Psychiatric Health in Bipolar and Schizophrenia: A Pilot Trial' (Dr. Shebani Sethi, et al) https://www.sciencedirect.com/science/article/pii/S0165178124001513?via%3Dihub MEDICAL KETO RESOURCES You can learn more about medical keto for mental illnesses on the Metabolic Mind YouTube channel (@metabolicmind) and on their website https://www.metabolicmind.org/ You can find more about my keto coach Nicole Laurent and her work on her website: https://www.mentalhealthketo.com/ You can also learn more about metabolic health and mental illness from the book 'Brain Energy' by Dr. Christopher Palmer - https://brainenergy.com/ HOW TO TEST YOUR KETONES (important for medical keto!) • The Keto Mojo blood glucose and ketone monitor is a finger prick blood test to accurately measure ketone and glucose levels. You can save 10% off monitor kits purchases and help support this content by using our affiliate link, thanks!: https://bit.ly/ketomojolivingwell • The SiBio continuous ketone monitor is a wearable device we have been using to get accurate and continuous ketone levels. You can save 15% using the coupon code “LIVINGWELL15” and help support this content by using our affiliate link, thanks!: https://bit.ly/sibio HELP SUPPORT THE CHANNEL We depend on the support of our audience to create this valuable resource. If you have found our content helpful, please consider supporting us today. Your contribution can make a huge difference and enable us to continue providing valuable resources to those living with mental illness. • One-time donation: https://donate.stripe.com/9AQ6oV5S0eft5568ww • Monthly donation: https://www.patreon.com/livingwellwithschizophrenia JOIN OUR COMMUNITIES Join a free online community of people using metabolic therapies to treat their mental illness. • Metabolic Therapies for Mental Disorders: https://www.metabolictherapysupport.com We also have a peer support community specifically for people living with psychosis spectrum illnesses. • Schizophrenia Peer Support Community: https://www.schizophreniapeersupport.com MENTAL HEALTH APPAREL Wear your support for mental health! Our t-shirts, sweaters, and mugs not only spread awareness but also help support this channel. Pick up some mental health apparel today and make a statement while making a difference. https://livingwell.myspreadshop.com/ SPEAKING & CONSULTING Looking for an expert speaker or consultant for your upcoming event or project? With years of experience and a passion for mental health advocacy, I can provide the insight and inspiration you need to make a positive impact. Visit my speaking website to learn more! https://www.laurenkennedywest.com/ SOCIALS Instagram: https://www.instagram.com/livingwellwithschizophrenia/ TikTok: https://www.tiktok.com/@livingwellschizophrenia Twitter: https://twitter.com/LWSchizophrenia Website: https://www.livingwellwithschizophrenia.org #schizophrenia #schizoaffective #schizoaffectivedisorder #mentalhealth #mentalillness #metabolichealth #keto #metabolichealth #criticisms #medicalketo

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Revolutionizing Obesity Treatment: The Potential of Orforglipron In this episode of Downsized, host Christopher Durham discusses a groundbreaking development in the treatment of obesity—a once-daily pill called orforglipron from Eli Lilly. Unlike traditional GLP-1 medications that require injections, orforglipron is an oral small molecule GLP-1 receptor agonist, making it more accessible and convenient. The drug recently achieved a milestone in a phase three clinical trial, demonstrating significant reductions in A1C levels and weight loss among participants with type 2 diabetes. Christopher highlights the potential of orforglipron to drastically lower costs and overcome barriers such as fear of needles, thereby opening up obesity treatment to millions more people. As Eli Lilly prepares to bring this medication to market, Christopher advocates for affordable pricing and wide accessibility, positioning orforglipron as a game-changer in the global battle against obesity. Tune in to learn more about this revolutionary drug and its implications for the future of weight management. DOWNSIZED GLP-1 COMPANION PRODUCT STORE: https://thedownsized.org/downsized-store As an Amazon Associate, I earn from qualifying purchases. Join CLUB DOWNSIZED: https://www.youtube.com/@thedownsized/join DOWNSIZED WEBSITE: https://thedownsized.org/ FOR SPONSORSHIPS, BRAND DEALS & COLLABS: https://thedownsized.org/contact/ 00:00 Introduction and Bold Claims 00:25 Meet the Hosts 01:28 The Revolutionary Pill: Orforglipron 01:56 Clinical Trial Results 04:08 Impact on Diabetes and Obesity 04:58 The Convenience and Accessibility of Orforglipron 05:32 Pricing and Market Strategy 07:52 Future of Obesity Treatment 08:53 Call to Action and Conclusion

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