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When it comes to shows about startups, there is nothing quite like ABC’S Shark Tank. The show regularly features some of the latest and most creative products on the market today, all vying for a deal from the famous “sharks” who act as the show’s judges and potential investors. In a recent episode, the Keto diet craze was the trend du jour, with no fewer than three entrepreneurs pitching Keto-friendly products to the sharks. The episode was filled with surprises and interesting commentary from all the participants involved, especially since all three Keto products made a deal with the sharks. To promise you an entertaining 45 minutes of watching the entrepreneurs pitch and the sharks reacting, let’s dive into the major takeaways from the Shark Tank Keto episode and review some of the exciting Keto products featured on the program.

Keto Coffee Craze

Another Keto offering, a Keto coffee mix, was the pitch that contributed the most amount of buzz to the episode by far. Its purveyors described the flavor and health benefits of the product, which originated from a unique blend of MCT oil and grass-fed butter designed for Keto consumption. The product’s flavor and health benefits impressed the sharks, who competed for the rights to invest in the entrepreneurs behind the creation. A deal that promised to expand the entrepreneurs’ brand to an audience of like-minded health-seeking consumers was struck after the bidding war concluded.

Thanks to a trend of coffee drinkers looking for ways to stay in ketosis on their low-carb diets, Keto coffee has been all the rage in recent years. This episode of Shark Tank spotlighted the emergence of new Keto-friendly coffee products and prequelised the potential success of entrepreneurs trying to break into the niche. The triumph of Auntie Cloesy’s CocoCream on the show shows that the Keto space is packed with opportunities for other businesses to create Keto products or break into the market with their own unique offerings.

On the whole, consumers are not coming off the high of the Keto coffee craze just yet, and it’s evident there is a market for the most convenient and delicious low-carb beverages. For those looking to switch up their coffee time and prefer the drinking pleasure of Keto drinks, coffee house style, you can find some interesting products from the above Shark Tank episode to hit grocery store shelves and become a part of the diet of Keto consumers all over.

Keto Snack Sensation

Another standout product on the episode was a collection of snacks – chips, candy bars – developed for Keto customers who still desire a sweet treat after dinner: These chips have no carbohydrates; the only thing that you’re eating is lupin flour’s protein. And I think we’ll be the first out there that keeps you under grams of carbohydrates and still gives you a pleasure-filled experience. The entrepreneurs claimed that their snacks were unlike products sold in stores – low in carbs and high in flavour – and therefore unique enough to attract customers even when labelled as biologically true. One shark praised the entrepreneurs for their ‘obsession with quality and innovation’. This remark reflects the sharks’ belief that their products are superior rather than rapacious fakes – and, consequently, the excitement when they succeed in securing a deal.

Just watch the explosion of brands doing Keto snack ‘hacks’ – on shelves and online – that allow consumers to stay Keto by buying their favourite snacks, but without going over their healthy macros. This Shark Tank episode shows the hype is real for Keto snacks and the growing market for this idea. The entrepreneurs did their research and knew they could pull off a win by making a product that was delicious and nutritious.

At the end of the day, with the Keto snack craze not showing any signs of slowing down anytime soon, you can be sure that brands will take notes and find a big opportunity for planting their roots in a low-carb snack landscape. Will you join the Keto cult in the snacking world? Or are you looking for a reduction in sugar as you watch movies at home? Either way, you should check out these products! The next episode of Shark Tank has a lot of Keto recipes just for you, including snacks. Keep an eye out for Keto-friendly snacks to come out and become a staple in all health-conscious individuals’ diets.

Keto Meal Replacement Revolution

Alongside the coffee and snacks, the entrepreneurs pitched a Keto-friendly meal replacement product: a low-carb shake that they claimed would make ‘sticking to Keto’ easier than ever. ‘Our formula is really focused on how to make this the most nutrient-dense, satisfying meal that you can have while keeping carbs to a minimum,’ explained one of the entrepreneurs. The Keto experts asked questions and, in the process, recognised the convenience of the product and the novelty of its design. A bidding war ensued between the investors, and soon an adjacent pitch took place to guarantee that, in a short amount of time, a deal would be struck and production would begin on the entrepreneurs’ popular meal replacement shakes. The sharks, already prime consumers of these products, promptly designed a plan to help the entrepreneurs scale their brand and sell their meal replacement shakes to more health-conscious consumers.

This Keto meal replacement revolution is growing fast and there are now more brands than ever providing convenient, nutritious meals that allow consumers to stay the course with their low-carb lifestyle. It’s also why this Shark Tank episode happened: fans are starting to demand Keto-friendly meal replacements! And they’re shopping and investing in the new products that make up a budding market for meal replacements. This appearance on the show proves that if you create a Keto product that tastes good and embodies the values of a health-conscious consumer, you will find your success more easily.

However you see it, the Keto meal-replacement revolution is changing the way people diet and eat, and giving a multitude of options to Low Carbers. You’re going to see and hear more and more low-carb meal-replacement products across the food landscape in the years to come. Is it a Keto diet you’re on? Or just looking for great meal replacements that are filling, convenient, nutritious, and delicious? If so, be on the lookout for what you saw on Shark Tank – you’ll probably see a lot more in the meals of many health-conscious consumers soon.

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